Meta Ads:
Demand Before Search.
Google captures homeowners who are already searching. Meta Ads create demand before they search — targeting Utah homeowners on Facebook and Instagram so your name is there when the system finally fails.
Why Add Meta to Google
Search advertising only reaches people who are already looking. A lot of future jobs belong to homeowners who have not started searching yet — and Meta is how you reach them first.
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Google and Meta Cover Different Demand
Google captures active intent — someone searching right now. Meta reaches latent demand — the homeowner whose system is aging but who has not searched yet. Together they close more jobs at a lower blended cost.
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A Differentiator Against the Top Competitors
The agencies with the strongest organic visibility in this market do not run Meta. A combined Google-plus-Meta program captures a gap their clients leave wide open.
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Built for Utah Homeowners
We target by Utah geography, home ownership, and home age, and time campaigns to the season — summer AC, winter heating, spring landscaping — so spend lands when demand is about to rise.
How We Run Your Meta Ads
Meta Ads are an add-on on the Growth tier and a core channel on Scale.
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Growth — Lead-Gen Foundation
Facebook/Instagram account setup, conversion tracking installed properly, two campaigns (one to reach new homeowners, one to re-target people who already engaged), Utah ZIP-code audiences, two to four ad images per month, and a cost-per-lead report every two weeks.
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Scale — Full Meta Program
Everything in Growth plus lookalike audiences built from your customer list, video ads from your raw footage, systematic creative testing, CRM integration for revenue attribution, and seasonal campaign sets.
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Conversion Tracking Done Right
We install conversion tracking the thorough way — capturing lead data both in the browser and on the server — so it keeps working even with ad blockers and modern browser limits, and your reports reflect what actually happened.
What Meta Ads Delivers
- 2Cold + retargeting campaignsOn the Growth tier
- $750/moGrowth add-on management feeCore channel on the Scale tier
- TrackedFull conversion trackingSo you see which ads bring real leads
- SeasonalCampaign sets timed to demandSummer AC, winter heating, spring landscaping
Meta Ads for Your Industry
We run Meta Ads for six home service trades across Utah. See how it works for yours.
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HVAC Marketing
Heating & cooling installs, repairs, and maintenance.
HVAC + Meta Ads -
Plumbing Marketing
Emergency repairs, installs, and drain services.
Plumbing + Meta Ads -
Roofing Marketing
Replacements, storm repair, and inspections.
Roofing + Meta Ads -
Pest Control Marketing
Recurring treatment plans and one-time services.
Pest Control + Meta Ads -
Electrical Marketing
Panel upgrades, EV chargers, and service calls.
Electrical + Meta Ads -
Landscaping Marketing
Lawn care, design, and seasonal cleanup.
Landscaping + Meta Ads
Get a Free Strategy Call
30 minutes. We'll look at your Google profile, LSA status, and current lead sources, and tell you exactly what's possible in your market — with real numbers, not projections.
- No obligation, no sales pressure
- We'll show you a CPL estimate for your city and trade
- Month-to-month available — no 12-month traps
- Response within 1 business day
Book Your Free Strategy Call
Tell us about your business and we'll show you how Meta Ads fits.
Questions About Meta Ads for Contractors
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Google first. Google (LSA + Search) captures demand that already exists and has the fastest return. Meta becomes valuable once Google is running well — it creates demand before homeowners search and keeps your name in front of them in the off-season. That is why Meta is an add-on on Growth and a core channel on Scale.
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Meta Ads management is a $750/month add-on on the Starter and Growth tiers and is included as a core channel on the Scale tier. Ad spend is separate and paid directly to Meta — we recommend additional budget dedicated to Meta on top of your Google spend.
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We build audiences around Utah geography, home ownership, and home age, plus retargeting of people who already engaged with your ads or site. On the Scale tier we add lookalike audiences built from your existing customer list to find more homeowners like your best customers.
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Yes. Growth includes two to four static creatives per month aligned to your active campaigns. Scale adds systematic creative testing and video ads edited from raw footage you provide. Consistent fresh creative is what keeps a campaign performing without fatigue.